US-based pet-food supplier Snif Snax has acquired a business in the UK carrying the same name.
Snif Snax in Miami manufactures dog treats mostly made with salmon as the main ingredient but also offers chicken-based snacks.
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Set up in 2016, it is backed by US private-equity firm Fireflight Capital Partners, which targets businesses with revenues of $25-100m and EBITDA of $3-20m.
Snif Snax in the UK is located in Maryport, a coastal town in the north-west England county of Cumbria. It also produces dog treats but made with Scottish salmon.
Fireflight Capital said in a statement, which did not disclose the financial terms of the transaction, that Snif Snax in the UK was “separately owned”.
Snif Snax was founded by Jonathan Brown and in the UK sources salmon from two local suppliers, Highland Farms and Grants Oak, according to its website.
Kevin Fick, the CEO of the US company, clarified with Just Food that Snif Snax across the pond was first bought by the investor and now the UK unit is being added to the portfolio, with a manufacturing plant each in the two geographies. He declined to disclose revenues.
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By GlobalData“I’m very happy and excited to announce Snif Snax’s acquisition of Snif-Snax UK, which allows us to be vertically integrated from ‘sea to snack’, guaranteeing our consumers and their pets the freshest treats possible,” Fick said in a LinkedIn post.
“Strategically, this also allows us to accelerate our expansion into the UK and European markets.”
Snif Snax in the US currently supplies the domestic market, along with Canada and Mexico, Flick confirmed.
Brown and his family team will remain “material owners of the business”, according to the statement.
Meanwhile, Firelight Capital added it will support “significant investments” by Snif Snax, including further acquisitions and a new production facility in Miami.
The investor’s chairman and CEO Rick Perkal said “adding the assets of Snif Snax UK will enable the company to control the majority of its supply chain and gain direct access to the European market”.
Fireflight Capital exited a previous investment in pet food in 2023 – Three Dog Bakery. The company produces dog treats and wet and dry pet foods
Brown added: “The Brown family is delighted to continue building the Snif Snax brand and expand our partnership with Rick Perkal and the Firelight team. As we expand our manufacturing and distribution capabilities, we look forward to growing our business both domestically and internationally.”
