US snack maker Snyder's-Lance is expanding its offering with the introduction of a number of gluten-free options under its iconic brands, including a "first-ever" gluten-free sandwich cracker.
The company is rolling out three varieties of Cape Cod gluten-free dipping shells – four bean, blue corn multi grain and ancient grain; gluten-free Pretzel Crisps Minis in original and salted caramel; and Eat Smart gluten-free sea salt and lime dipping chips. Finally, under the Lance brand, the company is launching the "first" gluten-free sandwich cracker to the market.
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"This is a major gluten-free product breakthrough as Snyder's-Lance is the first company to pioneer this important innovation," Snyder's-Lance said.
"With improved taste and nutrition profiles, gluten-free foods are now appealing to an even wider audience, and in fact, snacks are the largest and fastest growing gluten-free food segment," noted Rod Troni, chief marketing officer.
