Kerry Group today (21 February) announced that it has expanded its presence in the African flavours market through the acquisition of South African firm FlavourCraft.
The deal, which was for an undisclosed sum, sees Kerry take over a specialist in the manufacture of flavours for meats, soups, sauces, dressings and savoury snacks in the South African and sub-Saharan markets, particularly in Nigeria. It includes a “major manufacturing facility” in Africa, a 4,000 square metre factory outside Durban and a customer and application centre, providing local research and development capability, Kerry said.
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“This acquisition represents a clear illustration of Kerry’s commitment to developing our business across Africa. FlavourCraft’s product portfolio, knowledge and customer base in South Africa, Nigeria and across west Africa will be an asset to us and assist our expansion plans across the continent,” Kerry’s Africa zone director Bart van Schie said.
Kerry added that the acquisition complements its recent purchase of Cargill’s flavour business in South Africa as part of its takeover of the US giant’s global flavours business. “Taken together these acquisitions, backed by Kerry’s market leading technologies and R&D capabilities, create a powerful flavours force in the region,” the company said in a statement.
However, a spokesperson for the group declined to detail the extent to which the acquisition increased its capacity or market share in the region “on the grounds of commercial confidentiality”.
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