Choi Han-Gwon, leader of a South Korean association of dog meat restaurants, said visitors to Seoul’s Sangam Stadium would be offered samples of dog meat juice in a bid to allay foreign prejudice against the delicacy.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“We plan to develop canned dog meat tonic juice, which football fans can enjoy in their stadium seats while watching games,” said Han-Gwon. He denied, however, local reports that the association he heads up would offer dog meat burgers or sandwiches to visiting football fans.


However, Canada’s Globe and Mail reported on Saturday that a group of 150 South Korean restaurant owners had said they would offer World Cup tourists free samples of steamed meat, soup, sandwiches and hamburgers all made of dog meat.


“Our campaign is aimed at advertising our traditional food to foreigners to dispel their prejudices about our food culture,” the association is reported as saying in a statement.


There are an estimated 6000 dog meat restaurants in South Korea. When the country hosted the 1988 Olympic Games, dog meat restaurants were ordered to close or move to the backstreets.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now