Spanish olive-oil and dried fruits maker Borges hopes half of its sales will stem from the BRIC (Brazil, Russia, India and China) markets by 2020.
“We have to focus our strategy in these four countries where economies are expected to grow 5% to 20% in coming years,” a company spokeswoman confirmed chief executive Josep Pont as having said.
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Borges ended 2009 with EUR530m (US$729m) in sales. The company derives 68% of its turnover from the international markets.
To meet this goal, the company plans to double its production to 150m tonnes from 75m tonnes of product currently.
Pont did not rule out future acquisitions in the BRIC markets, though he emphasised the firm is not interested in SOS’s rice business, which is currently under sale and has reportedly attracted 40 bidders.
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