Danone is using QR codes on product packs in Spain to encourage consumers to sign up to a loyalty programme that offers discounts.

The company said Spanish shoppers can save EUR40 (US$53) a month through using the code to connect to its Alimenta Sonrisas scheme. Danone has also developed an app make it easier to scan and sign up.

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“We want to help our consumers in these challenging times and new mobile technology provides us with the opportunity to help consumers make savings both quickly and conveniently,” Juanjo Sáez-Torres, director of marketing, said.

According to the Instituto Superior para el Desarrollo de Internet, Spain has the second-highest “smartphone penetration level in Europe”. Mobile users, it says, download over 2.7m apps a day.

Spain fell into recession in 2011. Data out today said the Spanish economy shrank 0.1% in the second quarter of the year, the smallest drop since the recession started.

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