Kraft Foods has struck deals to sell Spanish biscuit business Artiach and the Hungarian rights to chocolate brand Balaton.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The disposals were a condition of the EU’s approval of Kraft’s acquisition of Danone’s global biscuit business last year.


The US food giant has offloaded Artiach to Spanish baker Panrico, while Nestlé has snapped up Balaton.


Kraft insisted the disposals would “not affect its ongoing businesses” in Spain and Hungary.


Financial details were not disclosed.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Kraft bought Danone’s biscuit business last year in a deal worth EUR5.3bn (US$8.3bn).

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now