Kellogg is not looking to buy the Spanish biscuit brands put up for sale by fellow US food giant Kraft Foods, just-food understands.
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Reports in the Spanish press had linked Kellogg, the world’s largest cereal maker, to a portfolio of brands including Chiquilin and Filipinos.
Kraft is selling 14 biscuit brands in Spain under the conditions imposed by the EU when the European Commission cleared the company’s acquisition of Danone’s biscuit business last year.
Kraft has kicked off the sale process and is understood to have appointed Goldman Sachs as its financial adviser.
Spanish food groups Nutrexpa and Grupo SOS, as well as local baker Panrico, have been touted as potential buyers, alongside Kellogg.
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By GlobalDataKellogg refused to comment when contacted by just-food today (5 March).
Kraft was also tight-lipped about the sale with a spokesman for the company’s business in Iberia declining to comment.
