Spanish dairy group Leche Pascual has given its soya range Vivesoy a taste and image revamp.

The revamp, announced yesterday (21 June), includes an “improved taste” for the range and a campaign featuring Spanish actresses Olivia and Monica Molina. A 30-second television spot entitled ‘Generations’, will run through to October to highlight the redesign.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The campaign will also include a radio advert, print, outdoor and internet ads.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now