Sos Cuetara, Spain’s fast-growing food group, is making a big bet on its cookie business.
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The company has announced it will invest EUR10m (US$13.3m) to significantly expand production at its Reinosa cookie factory, build a new 2,500 square metre warehouse and launch new cookie lines and brands.
In a statement, Sos said the new manufacturing line would have the capacity to make 6,700 kilos of cookies per shift and generate 120 new jobs to boost the site’s headcount to 280.
The announcement came as Sos inaugurated a EUR1.5m Reinosa factory extension which comprises two new belts to make its Choco Loco Flakes chocolate-cereal cookies and its Fusion Integral range of wheat cookies.
Sos said it would continue to invest to expand the Reinosa plant, its first in Spain, opened in 1950. Currently, the facility makes 20 brands – including its Campurrianas, Flakes, Choco Flakes, Choco Loco Flakes, Surtido Fusion Integral and Fibra Due labels – and six different types of cookies.
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By GlobalDataSos is one of Spain’s largest cookie manufacturers and is expanding aggressively in the functional cookie market. The company also has a strong presence in Mexico through its Tosta Rica cookie brand.
With rice and olive-oil divisions, Sos is one of Spain’s largest food companies with sales of EUR1.5bn in 2006.
