The Spanish region of Rioja has initiated a plan aimed at increasing its presence in the US market with its wine and sausages.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Pedro Sanz, president of the region, announced the expansion plans during a four-day trade promotion tour to Miami, New York and Mexico, reported EFE News Service.
Rioja producers backed Sanz’s plans but said competition would be tough.
“Our aim is to increase our presence in markets such as Miami, Los Angeles and New York, not only among Hispanics but also among the non-Latino population,” Victor Pascual, chairman of the Rioja certification council, told EFE.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
