India’s Britannia Industries has launched a range of biscuits under the brand name Britannia Lanka in Sri Lanka.
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Local food group Luckyland Biscuits will manufacture the biscuits under licence.
Commenting on the move, Britannia Lanka VP Atul Sinha said: “Sri Lanka has a very high annual per capita consumption of biscuits… we chose Sri Lanka due to this discerning and sophisticated nature”.
