Discount food retail chains will increase their share of Sweden’s grocery market from 5% now to 10% by 2009 and rising to 20% by 2012, according to a report from the Department of Food and Science.
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The report notes that Lidl and Netto will be the two biggest driving forces behind the change and together will account for 15% of the grocery market’s turnover by 2012. By that time, Lidl is expected to hold a share of 7% and Netto 8%, said the report.
“We plan to open 20 new stores in Southern Sweden in 2007 and 30 new stores a year after that,” said Netto’s CEO Carsten Hansen. The push follows Denmark-based Dansk Supermarked’s acquisition of a 45% holding in Netto in February when it bought shares held by ICA.
