Anglo-Dutch consumer products giant Unilever has reportedly launched its Ben & Jerry’s ice cream in Sweden.
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The ice cream will initially be sold in certain 7-Eleven convenience stores in Stockholm, Gothenburg and Malmo, but Unilever later plans to open Ben & Jerry’s ice cream bars, the first of which will be situated in Stockholm, according to the Swedish News Digest.
Five flavours of Ben & Jerry’s ice cream will initially be available in Sweden: Chunky Monkey, Peace of Cake, Cookie Dough, New York Super Fudge Chunk and The VerMonster.