Barry Callebaut is to supply bakery giant Grupo Bimbo with chocolate to use in products on sale in Mexico.

The Swiss chocolate maker, which already supplies Bimbo’s US operations, said the new deal would help it expand its own business in Mexico.

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“The new outsourcing agreement with Grupo Bimbo is a further landmark in opening up the promising market potential in Mexico. This agreement confirms the trend in outsourcing and our strategic focus on emerging markets,” Barry Callebaut CEO Juergen Steinemann said today (17 January).

Barry Callebuat plans to invest around CHF15m in its two Mexican factories in Toluca and Monterrey. The sites will supply Bimbo with 32,000 tonnes of chocolate a year.

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