Migros hopes to drive sales volumes by cutting prices, the Swiss retailer has indicated.
Migros announced today (14 March) that it is “permanently” reducing the price of 200 products by up to 20%.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Since December 2010, the group has invested almost CHF15m in lowering the price of some 3,000 products, Migros said. Price cuts have focused on own-label goods for “everyday consumption”, the group added.
A spokesperson for the food retailer told just-food that the company hoped to drive higher sales volumes of its own label products through the cuts. “We are offering our customers excellent value by permanently lowering our prices rather than opting for short-term promotional activity. We believe that this will attract loyal customers to our own label lines, drawing shoppers in store.”
