Swiss retail giant Migros has posted a drop in revenue in sales update for fiscal 2011, released today (16 January).

The group saw sales fall 0.7% to CHF21bn (US$22bn), blaming a “difficult market environment”. Underlying sales grew 2.1%, but a 2.8% fall in food prices hit sales.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The ten co-operatives that are part of the group had domestic sales of CHF14.46bn, a fall of 3.4%. Stripping out inflation, Migros said it increased sales in real terms by 0.5%, despite a difficult market, especially the rise in “shopping tourism” caused by the weakness of the euro and strength of the Swiss franc.

Migros also announced its operations in France and Germany generated CHF205m in sales, a 2% rise.

The group now has 623 locations, 13 more than in 2010.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact