Barry Callebaut has today (3 March) signalled its desire to focus on business-to-business chocolate with a deal to transfer its consumer chocolate division to Spain’s Natra.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Swiss firm said the deal, which is still subject to regulatory approval, would allow it to concentrate on its “core” business with industrial and artisanal customers.


Callebaut will also take a minority stake in Natra, which looks set to boost its private-label chocolate business in Europe by taking on Stollwerck.


The addition of Stollwerck will create a company with annual sales of around EUR850m (US$1.07bn) on a  pro forma basis. The combined businesses would have around 2% of the European cocoa and chocolate market and an pro forma output of 215,000 tonnes.


Under the deal, Callebaut also plans to supply a minimum of 85,000 tonnes of liquid chocolate to Natra per year.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

A further stipulation of the deal would be that Natra reduced its stake in Spanish food ingredients business Natraceutical to below 50%.


Final details of the transaction have yet to be signed, including long-term financing, and the deal still needs approval from the boards of both companies.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact