Swiss meat group Bell has appointed Christian Schröder and Christof Queisser to oversee the operation of its businesses in a number of European markets.

Schröder will take overall responsibility for the group’s business in Germany, as of 1 May. He currently serves as CEO of Bell subsidiary Abraham Group.

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The firm also wants to consolidate its German management and move operations from Bochum, western Germany, to the more central location of Seevetal by mid-2013.

Queisser, currently director of Zimbo group, will take over responsibility for the markets of Eastern Europe, Scandinavia and Benelux, the company added.

A spokesperson said the reorganisation aims to allow the development of a stronger country-specific strategy.

Bell sees “great potential” in these markets and will continue to invest in their development, the spokesperson added. 

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