Swiss bakery group Hiestand has reported a 19.8% rise in 2004 sales to CHF397.5m (US$334.0m) compared to the previous year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Of the total sales increase, organic growth contributed 10.0%, the acquisition of Back & Friends 9.4%, and exchange rate effects 0.4%.


“As a result of the measures implemented to boost efficiency and the marked growth in sales, Hiestand anticipates exceeding its stated earnings targets: an EBIT (earnings before interest and tax) margin of 9.5% and net income margin of over 5%,” the company said.


Sales in the company’s domestic market of Switzerland rose by 10.2% versus the previous year. Hiestand Germany’s sales increased by 41.0%, boosted by organic growth of 15.5% and the acquisition of Back & Friends, which contributed a further 25.5% increase.


Hiestand Poland generated solid sales growth of 7.1%, while Hiestand Japan generated growth of 12.8%. The company said the outlook for the Japanese market is “very promising”. In Southeast Asia, the company’s sales rose 10.9%.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact