Magdalena Teare is to leave her position as Nescafé’s top marketer in order to return home to Sweden.
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Teare will be succeeded by David Glik, whose current position is commercial director at Nestlé UK’s food and chilled dairy business.
As from 1 January, Glik will be responsible for all of Nestlé’s in-home coffee brands, including Nescafé Orginal, Gold Blend, and its Cappuccino range, plus enhancers such as Coffee-Mate.
Teare’s two-year spell with Swiss food giant Nestlé saw Nescafé refocusing on younger, 16 to 24-year-old, consumers, reported Marketing.
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