Relations between Nestlé and discount retailer Denner took a turn for the worse last week, when Nestlé accussed Denner of resorting to underhand tactics in renegotiating a contract with the food producer, just-food has learnt.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“Denner made an ultimatum,” Philipp Oertle, communications director at Nestlé Swiss explained. “They said that unless we entered into a new agreement with them they would go to the press.”
Reports suggesting that Nestlé stopped supplying the discount retailer with Cailler chocolate due to Denner’s resistance to an 8% price hike appeared in the Swiss and international press today (10 April).
However, Nestlé paint a different picture of the dispute.
“It’s a commercial difference about price,” Oertle said. “We have delivered products in the last month under a contract agreed with Denner. They now have our products but don’t want to pay the price already agreed. Denner are trying to put pressure on Nestlé to renegotiate the contract and are using the press to this end.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAs to the 8% price hike, Oertle said that there had been an increase in the agreed price, adding “the consumer price is something for the retailer to decide.”
Just-food was unable to reach Denner for comment.
