Swiss food giant Nestlé is emerging as a frontrunner in the bidding race for the performance foods put up for sale by compatriot pharmaceuticals group Novartis.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Alexandre Jost, who heads up Nestlé’s Swiss operations, told the Geneva newspaper Le Temps yesterday [Monday] that he would like to have Novartis’ Ovaltine brand in the Nestlé portfolio, although he denied talks with Novartis are at an advanced stage.


Nestlé spokesman François Perroud moved to play down speculation of advanced talks, saying that Jost had expressed “a personal opinion”. Perroud reiterated the line given by CEO Peter Brabeck in February, when Braback expressed an interest in some of Novartis’ brand and said he expected a decision by the end of the year.


“We are always looking with interest at performance food products and there are several elements within (the Novartis unit) that could be of interest,” Perroud told Reuters.


Wessanen of the Netherlands has also expressed an interest in the brands being offloaded by Novartis, which include the Isostar sports drink.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now