Consumers who shop at Switzerland’s Migros retail chain have voted overwhelmingly in favour of yoghurt as their favourite product, ahead of chocolate or cheese. During the past six months, over 172,000 shoppers took part, 53,000 of them online.
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In addition to runners-up chocolate and cheese, their answers to the question ‘what is your favourite product?’ included mineral water, ice tea, M-Budget energy drink, crisps, Swiss plait loaf and chewing gum.