UK food manufacturer Associated British Foods (ABF) has agreed to buy the food and beverage business of Swiss healthcare group Novartis for €272.5m (US$267.2m).

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The sale includes the popular bedtime drink brands Ovaltine and Ovomaltine as well as the Caotina chocolate drink and the Lacovo malt drink brands. ABF already has a stake in the hot beverage business through its Twinings tea subsidiary. “We are buying a business growing annual sales at 4%, which will give us critical mass in hot beverages, building on the strength of our Twinings tea,” said ABF chief executive Peter Jackson in an interview quoted by Reuters.


ABF has been looking to bolster its activities in key businesses such as vegetable oils and hot beverages, and said the acquisition will enhance its profits from the outset. The deal could give it double-digit growth by the second full year of inclusion in its own stable of brands, which include Ryvita crispbread and Silver Spoon sugar.


ABF will pay for the brands in cash, of which it had accumulated some £1bn ($1.6bn) prior to its purchase of Unilever’s Mazola corn oil in April for $360m in April.


The jobs of the 850 staff employed by the Novartis business units involved in the deal are not believed to be greatly under threat, as ABF has little in the way of overlapping activities.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Novartis is still trying to sell a number of health food and weight loss lines, as well as its sports nutrition range, which includes the popular Isostar energy drink. Compatriot group Nestlé is believed to be the frontrunner to buy the remaining brands.


The Novartis sale has been one of the slower-moving deals in the European food industry of recent times. The company announced in February that it intended to dispose of the health and functional food arm of its consumer health division to focus efforts on its pharmaceuticals activities.



 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact