UK snack maker Tangerine Confectionery has added a range under its Butterkist brand to meet demand for "more adventurous flavour fusions".

Butterkist Discoveries features two lines: Hickory BBQ Pulled Pork and Sweet Chilli and Zesty Lime.

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Anjna Mistry, senior brand manager at Butterkist, said: "Butterkist Discoveries is all about uncovering a new flavour experience in popcorn, whilst keeping true to our brand which always delivers on taste. It is a hugely exciting time for us as we open up the opportunity to enjoy popcorn in a new way. We believe we’ve identified an opportunity in the market for retailers to drive incremental sales as we head into BBQ, picnic and the big summer getaway season."

The new Butterkist Discoveries range will be available in leading supermarkets, convenience stores and wholesalers from next month. Both products have an RRP of GBP1.49 (US$2.34).

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