The Thai government is urging young couples to give traditional Thai sweetmeats as Valentine’s Day gifts rather than foreign imports such as chocolate.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
People will be encouraged to buy a number of Thai sweetmeats, including glace durian and coconut jelly, and egg rolls filled with prawns and dried pork.
The government said the project would not perhaps be very popular in the first year, but it remained confident that the project would gain support as the years progress.
Producers of sweetmeats have been told to package their products in special Valentine’s packaging to attract more buyers, reported the Thai News Service.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
