The Vietnamese restaurant chain Pho, owned and operated by Thai-based N&P Holding Co, has revealed ambitious expansion plans to be achieved by the end of next year.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Company president Ketsin Tiwutanond said that the chain intends to open outlets throughout Australia and Singapore, adding that numerous foreign investors from the US, UK, Malaysia, Australia and Singapore had approached the company to express interest in franchise contracts.


“We in serious discussions with all of them,” he told Bangkok-based newspaper The Nation. The franchises, which will cost more than Bt20m (US$0.45m), will be available next year.


The company also plans to double the size of its chain in Thailand, from 10 outlets to twenty in the next 15 months, and Ketsin revealed plans to develop a chain of Vietnamese food kiosks by next year.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now