US snacks brand The Good Crisp Company has changed hands, with New York-based asset manager MPearlRock acquiring the business.
Financial terms of the transaction were not revealed.
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MPearlRock launched in 2024 as a partnership between private equity firm MidOcean Partners and PearlRock Partners, the consumer product investment arm of Kroger.
In a post on LinkedIn, Matthew Parry, co-founder and CEO of The Good Crisp Company, called the latest deal “a major milestone”.
“With MPearlRock’s strategic support, resources, and collaborative approach, we believe we are exceptionally well positioned to accelerate growth, expand our reach, optimise our manufacturing footprint, and continue delivering for our consumers as we enter our next chapter,” Parry said in a separate statement.
On LinkedIn, he said the deal involved a combination of new growth capital and secondary share sales for original investors.
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By GlobalDataParry also confirmed Malaysian snacks maker Mamee, one of its shareholders, “continues on this journey with us”.
He added: “We’re excited to continue building this brand together and to take it even further globally.”
Set up in 2015, The Good Crisp Company’s salty snacks range includes crinkle cut and normal potato crisps, and cheese balls in a range of flavours, such as sour cream and onion and spicy jalapeño.
The company positions itself as a “better-for-you” snacking business, with gluten-free products that contain no artificial flavourings and GMO ingredients.
Its products are sold in over 20,000 retail doors across the US, Canada, Australia and the UK.
Brian Kelley, CEO of MPearlRock, said: “Consumers are increasingly demanding clean-label snacks that offer ingredient simplicity without sacrificing on taste. The Good Crisp Company does just that by leading with its “great taste, no guilt” consumer proposition, which is simple yet strong.
“We’ve found that it is rare to find a company that can deliver on both promises like they do. We are thrilled to partner with Matt and his team and are excited to be a part of the company’s next phase of growth.”
In January 2024, MPearlRock acquired Nutpods, the Bellevue, Washington-based producer of dairy-free, plant-based creamers.
