Icelandic Seachill is growing its Canadian presence with the introduction of The Saucy Fish Co. pre-cooked products in the market.
The company, which first launched frozen products under the brand late last month, is now rolling out three varieties of ready to eat saucy fish products in Canada. The line is “ready to eat straight from the pack”, the company said when it announced the move. Icelandic Seachill said the line is targeting consumers looking for a “healthy lunch or meal on the go”.
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“Our ready to eat range is perfect for those shoppers bored of sandwiches and craving wholesome foods to fuel their health conscious appetite. Whether wrapped in a pitta or crumbled over a salad, our ready to eat range is perfect for consumers looking for inspirational meals for lunch,” Paul Macis, international business developer, commented.
The pre-cooked range includes sticky maple sauce with smoked and roasted Atlantic salmon fillets, tomato and chilli chutney with roasted sweet chilli Atlantic salmon fillets, and Sicilian lemon and dill mayo with roasted lemon and herb atlantic salmon.
The new products became available in Loblows from yesterday (25 October) in the fresh seafood case.
Icelandic Seachill has been growing its international business for UK-based The Saucy Fish Co. brand. It has entered markets including Australia and the United Arab Emirates this year.
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By GlobalData
