Icelandic Seachill is pressing forward with international expansion plans, announcing the launch of its The Saucy Fish Co. brand in the United Arab Emirates.
The move follows the introduction of the brand into Belgium last year and into Australia and the US in 2014.
A range of five The Saucy Fish Co. products will be stocked in Spinneys supermarkets across Dubai.
“This is a big deal for The Saucy Fish Co. We’re very excited to introduce Saucy products to a new market in Dubai; having identified a premium partner in Spinney’s, we’re confident the range will prove popular, especially amongst expats from the UK. International purchases currently account for around 8% of Saucy Fish sales but we expect this to nearly double to 15% by the end of 2016,” said Paul Macis, international and business development manager at The Saucy Fish Co.
At the end of last year, The Saucy Fish Co. launched the Saucy Shop; an ecommerce site allowing consumers to buy the range of 19 fish and sauce products directly from the business.