UK online retail platform The Hut Group (THG), the owner of the Myprotein brand, has attracted a “highly preliminary” takeover proposal from Apollo Global Management.

THG’s shares rose by almost 40% today (17 April) after the company disclosed receiving the proposal from the private-equity firm.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

According to THG, Apollo must, as per UK takeover regulations, announce a firm intention to make an offer for the company by 17:00 BST on 15 May or walk away.

Before today’s jump in THG’s share price, the company’s stock has lost almost 90% of its value since the group’s listing in 2020.

In September 2021, shares in THG were worth £6.64. On Friday, the stock stood at £0.66.

Formed in 2004, THG owns nutrition and beauty brands including Myprotein and Lookfantastic. It also acts as a D2C platform for other brands under its THG Ingenuity SaaS licensing business.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The company is set to publish full annual results tomorrow. In a trading update filed in January, THG said it generated a 3.3% rise in sales to a “record” £2.25bn ($2.78bn) in the year to 31 December.

However, the trading update also included a profit warning. The group said the “combined impact of the lower full-year sales outturn, the dilutive impact of loss-making categories under review, alongside the timing of impending new Ingenuity contracts” meant it was forecasting “an expected adjusted EBITDA outturn range of £70m to £80m”.

“THG has been the subject of takeover speculation from private equity since last year with reports in February that Apollo, Advent International and Leonard Green Partners were circling the e-commerce group,” Victoria Scholar, head of investment at Interactive Investor, told City A.M. today. “The business has been struggling with heavy losses, job cuts, delivery disruptions, rising debts, and cost inflation. It issued a profit warning in January after full-year revenue growth came in at just a fraction of analysts’ expectations.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact