The US government ordered one of the largest-ever recalls of meat in the country, while Hershey, the country’s largest confectioner, continued its assault on the Indian market. An interview with Jon Silvon of the Tasty Baking Co, a new launch for Unilever and Cadbury’s hopes for the future make up the most-read stories on just-food this week.
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US: USDA orders largest-ever beef recall
The US government has ordered one of the largest ever meat recalls in the country’s history after reports of animal abuse and breach of safety regulations at a Californian slaughterhouse. Some 143m lb (64.9m kg) of products from Westland/Hallmark Meat Co, destined for school lunch programmes and major fast-food chains, have been recalled.
INDIA: Hershey CEO aiming for local tastes
Hershey’s joint venture in India is in the process of test marketing its products with slight modifications for the local market, its chief executive has told just-food. Godrej Hershey Foods and Beverages (GBFL), the venture between the US confectionery giant and local group Godrej, is planning to release a milk mix in India, a chocolate syrup consumers can use to mix with milk.
Just the Answer – Jon Silvon, Tasting Baking Co.
Philadelphia-based Tasty Baking Co. has shown how a company can be successful without nationwide distribution. just-food spoke with Tasty Baking’s marketing director, Jon Silvon, about the company’s regionally-focused business model and plans for the future.
UK: Unilever enters ready meal market
Unilever UK is targeting the GBP1.4bn (US$2.7bn) chilled ready_meals market with the launch of nine products under brands Colman’s, Knorr and Bertolli. The products, including lasagne, beef casserole and chicken tikka masala, will be available this month and will be targeted towards convenience and high street markets.
UPDATE – UK: Cadbury can meet margin goals – CEO
Cadbury Schweppes CEO Todd Stitzer today (19 February) issued a bullish message to the company’s investors that it can meet its margins targets. Cadbury has faced some criticism over its performance in recent months, not least from activist US investor Nelson Peltz, who in December threatened to become “more active” if the company failed to progress in 2008.
