TreeHouse Foods has confirmed it is bumping up the number of natural and organic food items it produces and plans to sell them through the acquired ConAgra Foods private-label unit.
The US own-label business said it had renamed the acquired assets from ConAgra TreeHouse Private Brands.
Confirming details supplied by CEO Sam Reed and CFO Dennis Riordan in an interview with Reuters, a spokesperson for TreeHouse said the company is already producing organic, natural, no-artificial ingredient products for its retail customers but added “that number will be increasing” on the back of consumer demand.
The spokesperson said innovation would “certainly” be a route-to-market for the increase in the number of better-for-you products. TreeHouse also said there was no specific roll-out dates for the products as their production would be on a “customer-by-customer basis”.
“It should also be pointed out that the introduction of any private-label product can be a somewhat lengthy process involving the planning and collaboration of the retail customers’ marketing teams and produced to the customer’s specifications,” the spokesperson added.