Barry Callebaut is to build a chocolate plant in Turkey, a market it says has low per capita consumption of the product but where demand is growing quickly.
The world’s largest business-to-business chocolate manaufacturer plans to open the factory for chocolate and compunds in Eskisehir in Turkey’s Central Anatolia region in the middle of next year.
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CEO Juergen Steinemann said: “The building of a new state of the art chocolate factory in Turkey is another major step in tapping the potential of a rapidly growing region. It’s in line with our strategy to further expand our geographic presence to markets that offer above-average growth opportunities.”
The CHF15m (US$19.5m) plant will have an initial capacity of 15,000 tonnes and employ around 50 staff.
Citing Euromonitor stats, Barry Callebaut said annual chocolate consumption was “rather low” in Turkey at less than 2kg per capita. However, it said demand is “growing very fast” at a rate of 7% per year.
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