Matajer has acquired United Arab Emirates chocolatier Pistache with a view to accessing the US$50bn retail sector.
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Following the deal, Middle East Company News reports, Matajer plans to put Pistache’s brand through an extensive expansion drive.
“Matajer realises the importance of the increased consumer awareness of fine chocolates. Melting global boundaries and increased international travel are making people more differentiating. We aim to cater to this segment through our careful selection of innovative choices,” said Matar Al Hosani chairman of Matajer.
