2 Sisters Food Group has added to its Goodfella’s pizza line in the UK with the launch of a premium range.
Goodfella’s Superiore is inspired by the “success” of the Flatbread range in the portfolio, the firm said, and comprises three variants: Margherita with Pesto, Pepperoni Speciale and Chicken Arrabiata.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The pizzas have an 11-inch base made with virgin olive oil and are cooked over Italian stones. They will be available at major multiples and in convenience channels with a MRSP of GBP2.99 (US$4.74).
Branded pizza manufacturers have, for the most part, witnessed pressure on sales in recent months in the UK.
Private label frozen pizzas, by-and-large, are offered at a cheaper price point, meaning branded manufacturers cannot singularly rely on a value message. At the same time, they face competition on quality from fresh and foodservice manufacturers.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
