Allied Bakeries, the UK arm of Associated British Foods, has announced the completion of a GBP25m (US$42m) investment into the revamp of its facility in West Bromwich.
The investment has seen the plant benefit from a new building, installation of the “latest” ingredient handling technology and electric and mechanical improvements “delivering increased productivity and greater energy efficiency”.
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The new plant has the capacity to produce 8,500 loaves an hour.
John Jackson, regional general manager for Allied Bakeries, said: “Investment and innovation has long been a real focus for Allied Bakeries as we look to the long term. West Bromwich is part of our continuing drive to future-proof our business infrastructure and provide customers and consumers with the freshest bread possible, sustaining our position as supplier of choice.”
Announcing its half-year results two weeks ago, ABF said its Allied Bakeries arm had seen volumes and margins rise year-on-year in a “highly competitive UK bread market”.
Click here for just-food’s analysis of ABF’s recent launch of Kingsmill Great White in the UK, a bid to revitalise sales of white bread in the UK.
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