Alpen has become the latest cereal brand in the UK to launch porridge pots.
The brand is looking to tap into demand for more convenient breakfast products with the new lines, which have initially gone on sale in Morrisons. The pots will be rolled out to “all other major supermarkets” from next month. They have an RRP of GBP1.19 (US$1.87) a pot.
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There are three SKUs in the range – fruit and nut; raspberry, apple and raisin; and blueberry, cranberry and nuts.
Alpen, a brand owned by Lion Capital, said the new products follow the “great success” of its range of porridges in sachets, which went on sale last autumn. Two flavours have been added to the sachet range – apricot, almond and hazlenut; and maple and pecan.
PepsiCo sells porridge pots under its Quaker brand. Earlier this year, it added two products containing toppings to the range.
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By GlobalData
