General Mills UK has appointed Ed Culf to the role of commercial director for its dough business.
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Managing Jus-Rol and Saxby’s pastry businesses, Culf will take responsibility for the sales and marketing functions for both brands.
“Ed’s experience and expertise in the field of sales, marketing and manufacturing will be invaluable in his new role,” says Jim Moseley, managing director of General Mills UK. “He will continue to be a great asset to General Mills.”
In his previous role as business integration manager for General Mills UK, Culf led the successful integration of Saxby’s into the General Mills portfolio following the company’s acquisition of the brand in February 2007.
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