Asda has upped its share of the UK grocery market, according to the latest figures from TNS Worldpanel.

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The Wal-Mart arm lifted its share of UK grocery sales from 16.9% to 17.2% during the 12 weeks to 23 March, TNS said.


Morrisons retained its 11.6% share of the market but Sainsbury’s and Tesco suffered small share losses, despite posting rising sales.


Sainsbury’s share reached 16.2%, TNS said, while Tesco, the market leader, accounted for 31% of grocery sales.


As a whole, UK grocery sales increased by 7%, thanks to an early Easter and food price inflation.

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However, Edward Garner, director of research at TNS, warned that these figures could be distorted by seasonal factors. “This market growth should be treated with caution – next period will be better compare like with like,” he said.

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