UK supermarket giant Asda has abandoned paper gift vouchers, replacing them in all 250 stores with a hi-tech, rechargeable, everlasting electronic gift card.
 
The credit-card sized gift card is already in use in the US at Asda’s parent company, Wal-Mart, where it is one of the retailing giant’s biggest selling items.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Asda explained that customers can buy the cards in three designs at any till or customer service desk, for any amount between £1 and £500, which is electronically loaded.
 
The company also insisted that the gift cards are “far more shopper-friendly than the paper vouchers”; being everlasting (they can be re-loaded with additional sums) fraud-beating (deactivated easily if lost or stolen) and flexible (for full or part payment).
 
Customer service director Sally Hopson said: “Our new ‘everlasting’ gift card really takes the hassle out of choosing the right present.”

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now