UK retailer Asda will increase the premium it pays the farmers who supply its liquid milk through the Arla Foods Milk Partnership.

After demonstrations targeting Asda for paying below the cost of production, Asda has bowed to pressure and increased the premium it pays farmers from 1ppl to 3ppl.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The company said that the move would “offset” Arla’s recently announced plan to reduce the farm-gate milk price by 2ppl from 1 August. However, previous to this cut, Arla had already lowered the milk price by 2ppl. Farmers have demanded that both these cuts are reversed, threatening protests that could disrupt the UK’s milk supply if action is not taken.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact