Asda, the UK subsidiary of Wal-Mart, has announced plans to grow the ingredients needed to cook a curry in the UK as part of the supermarkets commitment to local sourcing.
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The retailer said that it is testing growing techniques and setting aside land in the hope of producing the UK’s first commercial crops of plants normally only found in hotter climates.
Asda said that, if successful, the move could dramatically cut food imports, reducing air miles and transport costs. The initiative, Asda said, is part of the supermarket’s programme to help British growers expand into new areas.
“We are on the verge of producing the ultimate home grown curry,” said Chris Wibberley Asda fresh produce technologist. “Developing home grown ingredients makes perfect economic sense. It would finally give us true ownership of our favourite food – and may even help create new uniquely British flavours in the process.
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By GlobalData
