New market share figures indicate that Wal-Mart subsidiary Asda has extended its lead on Sainsbury’s, the supermarket group it overtook earlier this year.

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Figures from Taylor Nelson Sofres show that Sainsbury’s overall till roll share eased back to 16.1% in the 12 weeks ended 12 October, down from 17.4% in the year-ago period, while Asda’s rose to 16.8% (12 months ago: 16%).

Tesco and Wm Morrison also grew their share of the market, to 27% and 6.3% respectively.

Safeway’s share of the market slipped back 0.6% to 9.2%, while Somerfield’s improved by 0.2% to 5.6%.

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