UK supermarket group Asda today (2 January) launched a fresh salvo in the UK’s supermarket price war, cutting prices on 1,000 products.
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Asda will reduce the price on a range of items, including fresh meat, which will be priced at 3 packs for GBP10 (US$14.49), and 100 frozen food products, which will be sold at GBP1 each.
“Other retailers may try to confuse matters by reducing prices on a handful of products to steal headlines but every week at Asda customers will find at least 1,000 essential products at prices that have been rolled back. From meat to frozen food to toiletries we are lowering the cost of living,” Asda trading director Darren Blackhurst said.
Asda said that the move would be funded by a drive, launched last autumn, to cut unnecessary costs out of its business. Savings have been made across a number of areas, such as reducing energy and plastic bag use, the Wal-Mart-owned retailer revealed.
“All 165,000 Asda colleagues will continue to work flat out this year to save energy, cut waste and carrier bag usage, and we will invest the money we save in lowering the price of the products customers buy week in week out,” Asda CEO Andy Bond said.
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