Asda has struck a deal to buy the UK stores of discount chain Netto as part of the Wal-Mart arm’s bid to run smaller stores in the country.

The GBP778m (US$1.13bn) will lead to the UK’s second-largest retailer converting Netto’s stores to Asda outlets and integrate them into a new supermarkets division for units smaller than 25,000 sq ft.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Asda wants to run smaller stores in the UK and has said it sees much of the growth in the country’s grocery sector coming from smaller outlets.

Asda said it expects to win approval from the UK’s Office of Fair Trading later this summer and change Netto’s stores to its banner by the middle of 2011.

Netto, which set up a UK business in 1990, and operates 193 stores of an average size of 8,000 sq ft in the country.

It is the market leader in Denmark and has stores in Germany, Poland and Sweden.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Netto MD Claus Juel-Jensen said he wanted to focus on the chain’s stores in Scandinavia and northern Europe.

“We have substantial opportunities for growth in Scandinavia and Northern Europe and believe that the time has come to focus our efforts on the development of our business in these countries,” Jensen said.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact