UK multiple retailer Asda has won a High Court ruling after the Department for the Environment, Food and Rural Affairs (DEFRA) took the grocer to court for contravening EU food marketing rules.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


DEFRA accused Wal-Mart subsidiary Asda of breaking 14 EU marketing rules. The rules classify food by shape, size and quality and have been ridiculed by elements of the UK food industry and media as unnecessary meddling by the EU. The allegations against Asda included selling damaged lettuces, failure to mark apples with their variety and failure to classify oranges and lemons.


High Court judges Christopher Rose and Richard Gibbs said the EU quality standards were ‘unknown to law’ and thus could not be used to prosecute Asda. The judges ruled that the British government has not given legal status to EU food rules dating back to 1973, reported Reuters. They said domestic law had failed to allow for any amendments to EU rules after the 1964 Agriculture and Horticulture Act and its 1973 amendments.


DEFRA may now decide to appeal to the House of Lords

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact