Fresh produce and prepared foods group Geest has confirmed that Bakkavor Invest has received clearance from the Office of Fair Trading in respect of its proposed acquisition of Geest.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Court hearings on Geest’s petition to sanction the scheme and to confirm the reduction of Geest’s share capital are expected to take place on 10 May and 13 May respectively. Subject to the scheme receiving the sanction and confirmation of the Court on those dates, the effective date of the Scheme is expected to be 13 May and consideration due to shareholders is expected to be sent by 27 May.


“Together we believe we have the strength to open up new opportunities in existing and new markets both in the UK and overseas,” said Agust Gudmundsson, executive chairman of Bakkavor, when the deal was first announced in March. “We look forward to working with Geest.”


“We believe that Bakkavor’s proposal represents good value for our shareholders
and we are recommending it,” said Geest CEO Gareth Voyle. “The food retailing market has changed dramatically in the last two years and, whilst Geest is well positioned, there is no doubt that price competition will continue to dominate the day-to-day grocery trade.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact