UK firm The Bart Ingredients Co. has launched a range of barbecue rubs and sauces in its first major NPD since the company was rebranded last year.
The group, formerly known as Bart Spices, has developed a line of marinade rubs, sauces and seasoning mills under the Smokehouse Barbecue brand.
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The SKUs are the first major product launch since chief executive David Collard joined the company in 2011.
Collard said: “We have designed this to be the most rounded and exciting range of authentic barbecue flavours on the market. People spend a lot on barbecued foods but our view is that there is scope to incrementally grow both the value and volume of sauces, marinades and accompaniments.”
The five rubs come with a “marinade bag” that gives consumers the option of using the rub as a dry marinade or, after adding lemon juice or olive oil, as a wet marinade.
Some of the rubs and mills will hit Waitrose shelves next week. Each of the rubs, mills and sauces will be on sale through Ocado next month.
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By GlobalData
